Machiavelli:

Gentlemen, today we discuss America’s latest moves: banning TikTok, taxing the dragon, and fortifying the dollar against the BRICS alliance. Is this how one builds an empire… without looking like one?

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Sun Tzu (calmly):
The supreme art of war is to subdue the enemy without fighting.
But if you ban his flute while dancing to his melody, you have not won—you have performed.

Clausewitz (lighting cigarette):
Cute. But war is friction, not feng shui. The battlefield is chaotic, messy, and smells like burned subsidies. Trump isn’t trying to hide empire. He’s trying to rebrand it as a loyalty program.

Sun Tzu:
He is reactive. He mimics the fire, but not the flame.
True dominance is silent. China offers loans with smiles. America offers threats with slogans.

Clausewitz:
At least slogans mobilize the masses.
Have you ever tried to rally Midwest farmers with serenity?

Machiavelli (grinning):
Slogans are useful. So is fear. But Carl, my fox-hearted friend, what of TikTok?
Isn’t banning it simply a velvet invasion of sovereignty disguised as defense?

Clausewitz:
If you don’t control your enemy’s information architecture, he controls your battlefield before you mobilize. TikTok isn’t an app. It’s reconnaissance.

Sun Tzu:
Then counter with elegance. Out-influence him. Do not burn the theater—perform a better opera.

Clausewitz:
That’s poetic. And stupid. The enemy’s opera has nuclear sponsors.

Sun Tzu (smiling):
Then win with silence.

Clausewitz:
Win with tariffs, bans, and blockades.

Machiavelli:
Or win with both. Ban the enemy, but blame the user.
Turn control into safety. Turn nationalism into branding.

—

[Closing Theme: Remix of “The Art of War” in dubstep.]

Machiavelli:
Next week on The Strategy Table:
“Should your empire come with a subscription plan?”
Featuring Alexander the Great and Jeff Bezos.

 Ah, the backstage game—the real MVPs aren’t just the stats, it’s the strategy. Here’s a breakdown of why Doechii’s “Anxiety” succeeded early, and what savvy creators, marketers, and indie artists can mimic to get their own win:

Mimic vid, light

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1. The Sample Play: Familiar, Yet Fresh
Sampling Gotye’s “Somebody That I Used to Know” was a masterstroke.

• It tapped into millennial nostalgia while layering new emotion.

• Bonus: the original track had global recognition, so international markets responded fast.

• Mimic strategy: Use sonic familiarity with a twist—samples, lyrical callbacks, or interpolations from well-loved hits.

2. Emotional Truth = Instant Connection
“Anxiety” hit hard because it named the monster. It wasn't vague.

• Lyrics are direct, vulnerable, raw.

• In an era where anxiety is both rampant and de-stigmatized, this song gave people a mirror and a megaphone.

• Mimic strategy: Write emotionally honest content that speaks to shared experience. Be personal and universal.

3. Visual + Social Media Synergy
The aesthetic matched the message:

• The music video and promo visuals used dim lighting, reflective surfaces, and surreal visuals to echo mental fragmentation.

• TikTok creators jumped on the chorus for self-expression and mental health awareness.

• Mimic strategy: Design visuals that enhance the theme, and seed it in places (like TikTok) where people express emotion in short form.

4. Cross-Platform Storytelling
Doechii didn’t just release a song—she launched a mental health initiative.

• “Anxiety Is Watching Me” gave purpose to the track, and press outlets ran with it.

• This turned the story from “hot single” to “culture-shaping moment.”

• Mimic strategy: Build an ecosystem around your project. Give fans more than music: a cause, a community, a conversation.

5. Momentum Management: Timing + Rollout

• She dropped in January—a psychologically vulnerable month (post-holidays, “new year new me,” seasonal depression peaks).

• Initial buzz was carefully boosted with TV appearances, radio adds, and YouTube premieres staggered weekly.

• Mimic strategy: Release with the calendar in mind. Choose moments when your message resonates most.

6. Dual Audience Targeting: Youth & Gen Z + Mental Health Advocates

• It was memeable and meaningful.

• Gen Z picked it up for its vibe. Millennials and adults latched on for its theme.

• Therapists, educators, influencers—everyone had a reason to share it.

• Mimic strategy: Hit two emotional tones at once. Cool on the outside, deep on the inside.

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Trivia Tidbit:
Gotye’s “Somebody That I Used to Know” (2011), which Anxiety samples, once topped charts in over 26 countries. A sample of a sample of a legend—that’s legacy leverage.

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Want to create a winning chance? Im for hire. #GreatguyTV #CitizenCanada

 

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Doechii’s 2025 single Anxiety has emerged as a significant cultural and commercial success, demonstrating both wide appeal and strategic artistic execution. Upon its release, the song debuted at number 13 on the Billboard Hot 100 and reached number 10 in its second week, making it her highest-charting solo single in the United States to date.¹ Globally, Anxiety achieved number-one chart positions in Australia, Greece, Latvia, New Zealand, and Switzerland.² This marked Doechii’s first top-ten entry in numerous international markets and established her as a breakout global artist.

The track gained additional attention for creatively sampling Gotye’s 2011 hit “Somebody That I Used to Know,” which itself incorporated Luiz Bonfá’s 1967 instrumental “Seville.”³ This layered intertextuality not only enriched the sonic landscape of Anxiety but also connected the song to a rich history of musical borrowing and reinterpretation.

In tandem with the song’s success, Doechii launched “Anxiety Is Watching Me,” a free online hub offering mental health resources.⁴ This initiative underscores a growing trend of artists addressing mental health openly while leveraging their platform for public advocacy. In doing so, Doechii’s project transcended entertainment and contributed to the broader cultural discourse on anxiety and wellness.

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Notes:

1. “Doechii’s ‘Anxiety’ Hits Top 10 on Billboard Hot 100,” Billboard, March 24, 2025.

2. “Anxiety (Doechii song),” Wikipedia, last modified April 5, 2025, https://en.wikipedia.org/wiki/Anxiety_(Doechii_song).

3. Ibid.

4. Tony Bravo, “Doechii launches free mental health website inspired by hit song ‘Anxiety,’” San Francisco Chronicle, March 28, 2025, https://www.sfchronicle.com/entertainment/article/doechii-mental-health-website-20250533.php.

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Other stuff

Shut up trump with Sophia powers

I

Anxiety disorder on the rise Followed by song

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Doechii’s 2025 single Anxiety has emerged as a significant cultural and commercial success, demonstrating both wide appeal and strategic artistic execution. Upon its release, the song debuted at number 13 on the Billboard Hot 100 and reached number 10 in its second week, making it her highest-charting solo single in the United States to date.¹ Globally, Anxiety achieved number-one chart positions in Australia, Greece, Latvia, New Zealand, and Switzerland.² This marked Doechii’s first top-ten entry in numerous international markets and established her as a breakout global artist.

The track gained additional attention for creatively sampling Gotye’s 2011 hit “Somebody That I Used to Know,” which itself incorporated Luiz Bonfá’s 1967 instrumental “Seville.”³ This layered intertextuality not only enriched the sonic landscape of Anxiety but also connected the song to a rich history of musical borrowing and reinterpretation.

In tandem with the song’s success, Doechii launched “Anxiety Is Watching Me,” a free online hub offering mental health resources.⁴ This initiative underscores a growing trend of artists addressing mental health openly while leveraging their platform for public advocacy. In doing so, Doechii’s project transcended entertainment and contributed to the broader cultural discourse on anxiety and wellness.

---

Notes:

1. “Doechii’s ‘Anxiety’ Hits Top 10 on Billboard Hot 100,” Billboard, March 24, 2025.

2. “Anxiety (Doechii song),” Wikipedia, last modified April 5, 2025, https://en.wikipedia.org/wiki/Anxiety_(Doechii_song).

3. Ibid.

4. Tony Bravo, “Doechii launches free mental health website inspired by hit song ‘Anxiety,’” San Francisco Chronicle, March 28, 2025, https://www.sfchronicle.com/entertainment/article/doechii-mental-health-website-20250533.php.

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Other stuff

Shut up trump with Sophia powers

I