Monday, 23 September 2024

 Here's a similar breakdown for Instagram, categorizing follower levels compared to the majority of users:


| **Category**              | **Follower Range**           | **Description**                                                |

|---------------------------|------------------------------|----------------------------------------------------------------|

| **Nano Influencers**      | 1 - 5,000                    | Personal accounts or niche creators with small followings.      |

| **Micro Influencers**     | 5,000 - 50,000               | Growing influence, more engagement from a specific community.   |

| **Small Influencers**     | 50,000 - 100,000             | Recognized creators, often collaborating with small brands.     |

| **Medium Influencers**    | 100,000 - 500,000            | Established presence, frequently working with brands.           |

| **Large Influencers**     | 500,000 - 1 Million          | High reach, commanding significant brand deals and visibility.  |

| **Mega Influencers**      | 1 Million+                   | Top-tier influencers, global reach, often working with major brands. |


On Instagram, the majority of accounts fall under the Nano and Micro categories, while Mega Influencers represent a small fraction, similar to the distribution on YouTube. Instagram tends to have a wider base of Nano and Micro influencers, as it’s popular for personal use and content creation within smaller communities.

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